As any small business owner will tell you, the road to success is paved with adversity.
Research by the SBA suggests that about 627,000 businesses open each year and only 32,000 live to tell the tale.
Spencer Shaver Denver is a business consultant in Colorado who has worked with over 100 small businesses to help them master the everyday challenges of production, staffing, marketing, and motivation. He offers 4 key tips to help businesses get past this dreaded statistic.
1. Market Like You Mean It
Marketing is expensive and small businesses don’t have all the money in the world to splurge. Spencer Shaver Denver advocates that email marketing campaigns and social media are a great way to nurture relations with customers. Not only are these super cost-effective, but they help reach new prospects in a fraction of the time.
Word-of-mouth referrals also do the trick. For instance, you could offer your current clients 10% off of their next invoice for every referral. That way, you don’t have to rely on an expensive online referral system.
2. Streamline Supply to Save Costs
Production chains are getting more and more complex for small businesses to handle, given the logistics; large amounts of inventory, multiple suppliers and overseas shipping. It pays to ensure that supply chain breakdowns are averted. For instance, have alternate suppliers, store sock off-site and have sufficient backup inventory.
The rule of thumb, according to Spencer Shaver Denver? Never have surplus stock lying around as that ties up capital that could be used for more immediate opportunities. Moreover, learn to measure the value of a supplier. Even if one is more expensive than a handful of others, they may be more valuable to your business in terms of reliability, quality, and support.
3. The Right People Can Take You Places
When recruiting a team, use selective hiring tactics. Make sure to communicate the type of work culture you’re looking to build. Spencer Shaver Denver believes in setting the scene; talk about your customers, partners and investors, so that candidates know whether they’re the right fit. That way, it’s easier to align HR assets with business objectives.
After the recruitment phase, it’s just as important to continue investing in your employees, basically, holding workshops, training programs, and making resources available to those who need it.
Statistics released by the Association of Talent Development show that companies that spend more on training, enjoy a 24% higher profit margin than those that do not. And when employees know that their worth is valued, loyalty and productivity rise.
4. Foster Long-Term Motivation
The key to long-term motivation is supportive leadership. These types of leaders work closely with their team, lend a sympathetic ear and offer great incentives. Empower your workforce by delivering positive reinforcement; “What can I do to help make your job easier?” rather than “Here’s how you can do your job better.”
And whether in a boardroom or soccer field, it’s important to push for teamwork. Employees have to be given something bigger than themselves to focus on. Recognize and reward hard work. This boosts morale and sets the stage for future success.
Spencer is an entrepreneur and small business consultant with a flair for developing management, sales, and marketing strategies that get the job done. He believes in sharing the philosophies he’s picked up through decades in the field, philosophies that became the bedrock of his professional consulting firm, founded in 2009.
Spencer Shaver Denver’s mission is to continue to empower business owners from coast to coast to seek out meaningful vision, create actionable strategies, fix weak links and become stronger than they ever were before.
Revered as the meeting place of heaven and earth, Temple Mount, a 3000-year old hill in Jerusalem, is shrouded in controversy. Biblical texts maintain it was once home to the Holy Temple; a series of structures (mainly comprised of two separate buildings) said to have existed circa 500 BCE.
The question remains; Was the Holy Temple mere legend or larger than life?
The Holy Temple: Two Mythical Buildings (And Maybe Even a Third)
This was contemporaneously the holiest place on Earth. Fast forward to the 21st century, it is now embattled in conflict; conflict that questions its very existence.
The First Temple was reportedly erected by Solomon, hence the name Solomon’s Temple, in 957 BCE and ravaged by Babylonian armies in 586 BCE during a city raid. The Second Temple, said to have been built in 516 BCE, was expanded upon by Herod, procuring the name Herod’s Temple, only to be demolished by the Romans in 70 CE.
Unfortunately, there is no sufficient proof to support the existence of either of these constructions. Jewish religion has prophesied that a third temple will be erected in the Messianic age (Christ’s Second Coming).
Controversy Meets Confusion
So did it exist or didn’t it?
The Holy Temple has stirred up confusion among scholars and laypeople alike. With the passage of time and the nebulous nature of history, many aren’t too sure of its exact whereabouts even assuming it did exist.
The Wailing Wall is an archaic limestone wall that still stands on Temple Mount. It is said to have been erected as part of the expansion of the Second Temple, but again, this is open to universal contention.
The Lost Temple Film, Executive Produced by Spencer Shaver Denver
In 2018, a documentary titled “The Lost Temple” was released, touching upon the history of Temple Mount, now the most politically charged site on the planet.
The documentary, entirely filmed on location, is a tale for the ages. It considers accounts from world-renowned archaeologists Eli Shukron, Gabriel Barkay and Shimon Gibson. Their mission is to study historical scripts, expert testimony and tangible evidence to prove that these buildings were more than just words on a page.
In fact, The Lost Temple documentary even explores the possibility that some very powerful people worked very hard to reduce the Temple to a mere footnote in history.
Per one of the film’s historians, “The fact they had to do so much to destroy the evidence shows you how much evidence there is.”
God’s foothold on Earth; the most divine place known to mankind; a site locked in a cultural battle between historians and the western era – Is the Holy Temple the greatest building never built?
Spencer Shaver Denver is the executive producer at Skyward Artists Group, a company based in Colorado. He creates thought-provoking films and documentaries, strongly rooted in the Christian faith. Spencer Shaver Denver has a keen eye for rich narratives and cinematic productions; all delivered in a way that resonates with global audiences. His mission is to make a difference in modern-day films.
Spencer Shaver’s philosophy in films closely resembles his philosophy in business. Using his acumen in the professional sphere, he has worked with hundreds of small businesses to improve workflow processes and impart higher levels of motivation.
As a nod to his core Christian beliefs, Spencer Shaver Denver also nurtures a number of philanthropic passions. He teaches businesses the value of paying it forward through organized charitable efforts. Today, Spencer Shaver Denver continues to pursue exciting business ventures and explore his passion for theological cinematography.